Outbound that waits for a reason.
The platform watches your market. When something changes at a company, the right person there hears from you that week.
A platform that watches your market every day, and people who write to the companies it picks out. You release the messages, and you take the meetings.
172 of them because something happened to them, grouped below by what it was. The other 28 are here on size and sector alone.
They raised money
14They have budget now that they did not have last quarter.
Raised growth capital from a private equity backer, announced 13 June.
Companies House· 30 DecAnnounced a £6.4m round on 2 July.
Trade press· 27 DecRegistered a new charge against the company on 11 June.
PredictLeads· 24 DecA £3.2m facility was filed at Companies House on 25 July.
Companies House· 21 DecTook external investment for the first time on 11 June.
Trade press· 18 DecRaised growth capital from a regional fund, announced 18 August.
PredictLeads· 15 DecAnnounced a £900k round on 2 July.
Companies House· 12 DecRaised growth capital from a private equity backer, announced 13 June.
Trade press· 9 DecSomebody new started
26A new person is the one who questions what they inherited.
Hired an Operations Director on 29 August who ran this at a firm twice their size.
LinkedIn· 18 NovA new Head of Compliance started on 27 September.
Companies House· 15 NovTheir new Compliance Director has been in post since 18 September.
LinkedIn· 12 NovA new Head of Advice started on 2 June.
Companies House· 9 NovTheir Head of Advice left on 29 June and the seat is still open.
LinkedIn· 30 DecHired a Head of Compliance on 18 September who ran this at a national firm.
Companies House· 27 DecTheir new Managing Director has been in post since 18 June.
LinkedIn· 24 DecA Chief Operating Officer joined on 21 July from a firm twice their size.
Companies House· 21 DecThey are hiring for it
44The advert spells out what they cannot do today.
Five advice roles posted on 29 September, for a team of 23.
TheirStack· 18 DecA Risk Manager advert on 13 June asks for file checking by hand.
LinkedIn· 15 DecLooking for a Compliance Officer, live since 9 August.
TheirStack· 12 DecTheir fifth vacancy this quarter went up on 21 August.
LinkedIn· 9 DecA file checker advert on 23 July asks for file checking by hand.
TheirStack· 6 DecPosted for a Compliance Manager, the advert names spreadsheets.
LinkedIn· 3 DecTwo compliance roles open at once, both posted in the same week.
TheirStack· 30 NovAn advert for a Risk Analyst has been live for six weeks.
LinkedIn· 27 NovThey read your pricing page
30Interested enough to look, and they never got in touch.
Read your pricing page twice in four days.
RB2B· 24 NovThree visits to the pricing page from the same company in a week.
Website· 21 NovCame back to pricing a second time, eleven days after the first.
RB2B· 18 NovRead pricing, then the security page, in one sitting.
Website· 15 NovRead your pricing page twice in four days.
RB2B· 12 NovThree visits to the pricing page from the same company in a week.
Website· 9 NovCame back to pricing a second time, eleven days after the first.
RB2B· 30 DecRead pricing, then the security page, in one sitting.
Website· 27 DecThey dropped a supplier
33Whatever they were using has gone and nothing replaced it.
Vantage Risk came off their stack.
BuiltWith· 12 DecTheir case management tool disappeared from the site in August.
Website· 9 DecDropped a register tool they had been running for four years.
BuiltWith· 6 DecThe compliance platform in their footer is no longer there.
Website· 3 DecVantage Risk came off their stack.
BuiltWith· 30 NovTheir case management tool disappeared from the site in August.
Website· 27 NovDropped a register tool they had been running for four years.
BuiltWith· 24 NovThe compliance platform in their footer is no longer there.
Website· 21 NovThey complained in public
25They have described the problem themselves, in their own words.
Said it on a podcast: the register is a spreadsheet.
Reddit· 21 DecPosted about chasing evidence round by email.
LinkedIn· 18 DecAsked a forum how other firms handle file checking at their size.
Podcast· 15 DecWrote that the quarterly return takes a fortnight of somebody's life.
Reddit· 12 DecSaid it on a podcast: the register is a spreadsheet.
LinkedIn· 9 DecPosted about chasing evidence round by email.
Podcast· 6 DecAsked a forum how other firms handle file checking at their size.
Reddit· 3 DecWrote that the quarterly return takes a fortnight of somebody's life.
LinkedIn· 30 NovThey fit the ICP
28Nothing happened at them. Here on size, sector and shape alone, so the softest of the batch.
Here on size and sector alone. Nothing has happened at them yet.
Size and sector· 30 NovHere on size and sector alone. Nothing has happened at them yet.
Size and sector· 27 NovHere on size and sector alone. Nothing has happened at them yet.
Size and sector· 24 NovHere on size and sector alone. Nothing has happened at them yet.
Size and sector· 21 NovHere on size and sector alone. Nothing has happened at them yet.
Size and sector· 18 NovHere on size and sector alone. Nothing has happened at them yet.
Size and sector· 15 NovHere on size and sector alone. Nothing has happened at them yet.
Size and sector· 12 NovHere on size and sector alone. Nothing has happened at them yet.
Size and sector· 9 NovWe only write when something has happened. A hundred sources, read every day, for changes like these.
No two of them turn up in the same place, which is why the floor below is the size it is. When one fires, that company moves to the top of your list.
Pick something that happened. See what we wrote about it.
Every underlined line traces back to the thing on the left. Nothing in either message is a guess.
Their security page listed Vantage for two years. On 3 September it was gone and nothing replaced it.
Hi Claire, saw you're hiring a Compliance Manager. Good to stay connected, we work with a lot of risk teams in legaltech.
Hi Claire, with Vantage off your stack and the Compliance Manager advert up, are you rebuilding the register process in house or looking at a platform for it?
Hi Claire,
Most legaltech firms replace a risk platform within eight weeks of dropping it. The ones who hire the role first take six months.
Vantage came off your stack at the start of the month and the advert went up two weeks later, so you're in the second group by default.
We do compliance tooling for firms in that gap, live in two weeks, so the new person walks into a decision rather than making it.
Worth 20 minutes?
Cheers,
Tom
“Bit of both if I'm honest. Send me a time this week.”
So what do you have to do? Almost nothing.
A working month is a hundred and sixty hours. We need one of them.
The things people say to us. And what we say back.
We tried outbound and it didn't work.
Almost always because the list was bought and everyone on it got the same message. We don't write to anyone until something has happened at their company, which is why it is two hundred a month rather than two thousand.
My market is too small for this.
Tell us the market on the call and we will tell you. Under about six hundred companies only Starter works, and under two hundred we would be taking your money. We would rather say that now than in month four.
I don't want my name on something that reads like spam.
Every message points at something we have actually seen at their company and says what it was. That is the difference between this and a mail merge. You still release every one before it sends.
What if you write to someone we're already talking to?
You give us your customers and live deals at onboarding and update it each quarter. Anyone on that list is blocked before a single request is made, not filtered out afterwards.
Why not just hire someone?
You might. An SDR is about £61,000 in the first year once you add commission, national insurance, recruitment and their tools, and they take three months to get going.
See the whole comparisonmeetings in ninety days, or you don’t pay.
Twenty minutes to find out which of the three your market can hold. If it is none of them, we will tell you on the call.